Frequently Asked Questions About Traffic Management
What is Paid Traffic?
Paid traffic is a strategy that involves investing in online advertising to attract qualified visitors to a website, social media profile, or sales page. This is done through platforms such as Meta Ads (Facebook and Instagram), Google Ads, TikTok Ads, YouTube Ads, and LinkedIn.
How Does Paid Traffic Management Payment Work?
Before any payment is made, an expert analyzes your project, defines a strategy tailored to your goals, and advises you on the optimal advertising budget to maximize your results.
Management Fee:
We apply a 28% fee on the total advertising spend. This fee covers the full management of your campaigns, including ad creation, optimization, performance analysis, and strategic adjustments to maximize your return on investment.
Payment Method:
Bank transfer
A detailed invoice is provided, ensuring complete transparency regarding the invested amount and the applied management fees.
We support you every step of the way to ensure optimal budget management and high-performing results.
Comment fonctionne la gestion de traffic payant?
La gestion de traffic payant consiste à créer, optimiser et suivre des campagnes publicitaires. Le processus inclut :
- Définition du public cible;
- Choix des plateformes (Instagram, Facebook, Google, TikTok ou autres;
- Création des annonces et textes persuasifs;
- Suivi des résultats et optimisation continue.
What Is the Best Platform for Advertising ?
It depends on your audience and objectives:
- Meta Ads (Facebook & Instagram):
Ideal for increasing brand visibility, targeting specific audiences, generating leads and sales, and tracking campaign performance.
- Google Ads:
Great for reaching a wide audience, targeting users based on their search intent, generating qualified leads, and boosting online sales through targeted ads.
- TikTok Ads:
Perfect for engaging a younger audience, promoting products creatively, and generating strong engagement through short, impactful videos.
- YouTube Ads:
Ideal for reaching large audiences with engaging video content, visually promoting products or services, and driving conversions through video ads.
- LinkedIn Ads:
Best for targeting professionals, promoting B2B services, generating high-quality leads, and building brand awareness in a professional environment.
How Soon Will I See Results ?
Initial results may appear within a few days, but long-term performance depends on your industry, budget, and the strategy implemented.
How Can I Know If My Campaign Is Performing?
We provide you with detailed reports containing all the key metrics:
- Number of clicks and ad reach
- Lead generation and conversions
- Return on investment (ROI)
Do You Work With a Contract ?
Yes, we offer a contract to ensure transparency and mutual commitment. It outlines:
- The scope of services
- Timelines and pricing
- Termination conditions
What Happens If My Campaign Doesn’t Perform Well ?
If the campaign doesn’t deliver the expected results, we make strategic adjustments, including:
- Audience targeting
- Ad visuals and copy
- Bidding strategy and budget allocation
What Budget Should I Plan to Get Good Results ?
The minimum investment is CHF 250.–, but the more you invest, the greater the results.
The principle is simple: a higher budget allows you to reach a larger audience, generate more clicks, and increase conversions.
Investing more doesn’t affect the quality of the results, but it does impact the quantity.
Our experts will help you define the ideal budget based on your goals.
Do You Create the Ads, or Should I Provide the Content?
We take care of everything!
-Creation of visuals and videos tailored to your brand and target audience
- Writing of persuasive ad copy
- Optimization of ads to maximize performance
If you already have existing content (images, videos, texts), we can use and adapt it for better results. This can also speed up the creation process and save you time.